Planning with Purpose: What to Expect at the 2026 "I Do Experience" at El Chorro
There is something undeniably magical about El Chorro beneath the desert sky. As one of Arizona’s most iconic and historic venues, it provides a backdrop that is both timeless and deeply romantic. That is why we are so thrilled to announce that Prim Event Rentals will be returning for the 2026 I Do Experience on Saturday, January 17th.
If you are a 2026 or 2027 couple, this isn't just another bridal show—it is a curated showcase designed to spark your imagination and connect you with the artisans who bring celebrations to life.
A Curated Design Journey
Unlike traditional large-scale expos, the I Do Experience is intimate and intentional. As you stroll through the historic gardens and boutique event spaces, you’ll encounter fully realized design vignettes. At Prim, we believe that seeing rentals in person—feeling the texture of a French Cane Back chair or seeing the scale of a customized bar—is essential to the planning process.
What you can expect from Prim this year:
Signature Lounge Moments: We’ll be showcasing how to blend comfort and high style with our favorite sofas and accent chairs.
Statement Bars: See how our bars can anchor a space and serve as a focal point for your cocktail hour.
Elevated Seating: Explore our collection of dining chairs and barstools that bring refined texture and comfort to every guest's experience.
Meet the Artisans
The heart of this event is the community. You’ll have the opportunity to sip champagne and have real conversations with Arizona’s most talented wedding professionals. From planners and floral designers to the Prim Event Rentals team, this is your chance to meet the creators who will eventually become your "dream team." We love these moments because they allow us to hear your vision firsthand and offer professional design solutions tailored to your story.
The Details
The best part? This day of inspiration is designed to be as seamless as the weddings we help create.
When: Saturday, January 17, 2026 | 10:30 AM – 2:00 PM
Where: El Chorro, Paradise Valley, AZ
Admission: Complimentary
Join Us
Whether you’re just beginning your planning journey or looking for those final elevated touches to complete your design, we can’t wait to see you there. Let’s start your New Year with a day dedicated to brilliance, innovation, and beautiful celebrations.
