Design. Detail. Distinction. Arizona’s Premier Source for Luxury Event Rentals.
Welcome to the Prim Event Rentals Blog—your source for Arizona wedding inspiration, event design tips, and standout rental ideas. From styled shoots and real weddings to creative lounge layouts and behind-the-scenes looks at our fabrication process, this is where bold ideas meet beautifully executed design. Whether you're planning a wedding in Scottsdale, a corporate event in Phoenix, or a celebration anywhere in the Southwest, you'll find plenty of inspiration for creating unforgettable spaces with elevated rentals and thoughtful details.
An El Chorro Wedding in Paradise Valley: Kristina & Jeff's Classic Celebration with a Coral Twist
Kristina and Jeff's March wedding at El Chorro in Paradise Valley was classic in all the right ways — and then the coral arrived. From a ceremony draped in creamy neutrals beneath a clear-top tent to a reception that burst with color, this is a wedding that knew exactly who it was. Here's a look at the design details, the Prim pieces, and the exceptional vendor team that made it all come together.
From Cocktail Bars to Curated Lounges: Designing a Multi-Space Celebration at El Chorro
Step inside Lindsey + Brendan’s iconic spring wedding at El Chorro, where we transformed multiple spaces—from the courtyard to the lawn—into a cohesive, high-fashion experience. Featuring the debut of our custom-styled Sarrah Bar statement and an alfresco cocktail hour anchored by the Round Luna Bar, this celebration is a masterclass in designing seamless event transitions.